Equipment Corporation of America (ECA) has hired Gordian Ulrich as engineering sales manager. He will be responsible for BAUER technical applications and advancement of its available technology in the Eastern United States and Canada.

Ulrich graduated from the glob- ally renowned Karlsruhe Institute of Technology (Fredericiana) in Germany. He studied geotechnical engineering while working at his father’s consulting company. In 2007, he joined BAUER Maschinen Germany. Over the next seven years he travelled worldwide for BAUER, doing start-ups, providing training and consulting for customers and salespeople. Ulrich and his family moved to Canada to work for ECA following the arrival of their first child.

“Gordian has an exceptional handle on BAUER machinery and will bring that expertise to ECA customers,” said ECA’s executive vice president, Ben Dutton. “His technical background and field experience will enhance equipment applications for our diverse BAUER product line.”


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Piling Canada is the premier national voice for the Canadian deep foundation construction industry. Each issue is dedicated to providing readers with current and informative editorial, including project updates, company profiles, technological advancements, safety news, environmental information, HR advice, pertinent legal issues and more.