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If you’re not currently using social media, now is a great time to rethink that decision and start making the most of this highly effective toolset

By Jess Campbell

Social media isn’t going anywhere; in fact, it has be-come a vital part of business.  The piling industry hasn’t always been the first in line to utilize social media, but now is as good a time as any to drill down and get started.

Whether you’re using social media or not, know this – your customers, competitors, suppliers and potential customers are. Social media is quickly overtaking more traditional means as the top method of communication between businesses and consumers.

Make a plan for transformational change in your business and kiss that rut you’ve been stuck in goodbye

By Lisa Gordon

Construction has gotten lean and mean.

The “good old days” of raking in substantial profits are largely gone. Margins are shrinking while competition is on the rise. It’s no surprise that the contractors who have successfully changed with the times are the ones who now find themselves leading the pack.

Although implementing transformational change at your business may be a daunting prospect, it’s no longer sufficient to do things the way they’ve always been done.

Piling Canada spoke with three business coaches to get some tips for contractors who find themselves stuck in the same old rut. We learned that positive change is within reach of any company, providing the leader is willing to roll up their sleeves and make a plan.

Map your strategy

If your business has hit a plateau, change is necessary to take it to the next level.

Your first step as an owner is to identify what that next level looks like. Do you want to make another million in sales this year? Identify and train your successor? Take more vaca-tion time?

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About Us

Piling Canada is the premier national voice for the Canadian deep foundation construction industry. Each issue is dedicated to providing readers with current and informative editorial, including project updates, company profiles, technological advancements, safety news, environmental information, HR advice, pertinent legal issues and more.