Having a social media presence is important for modern businesses. Consistently posting builds your brand recognition, highlights your capabilities and puts your company in front of potential employees and future clients.
If you’re new to social media, LinkedIn is an excellent place to start. Once you establish your personal profile, start a company page that lets people “follow” you. You manage your company’s posts and engagement from your own LinkedIn account without needing to log in and out of different accounts, and you can set multiple people at your company as “admins.”
If you’re wondering how to create graphics and videos or easily add your logo to photos, we recommend a subscription to a design service like Canva. A Canva Pro subscription is an affordable option that gives you access to premium content and features. You can connect your LinkedIn page directly to the Content Planner in Canva and schedule your posts directly from Canva’s platform or connect your Canva account to a content management system like Loomly to schedule and monitor your posts from there.
Remember to follow Piling Canada on LinkedIn, and tag us in your posts so we can help amplify your reach!
Once your posts go live on LinkedIn, we suggest “tagging” relevant people or companies, which will help organically boost your visibility. Don’t forget to include some hashtags to amplify your reach – keep a document with your standard hashtags so you can copy-paste them into your post captions. Try hashtags like #deepfoundations, #piledriving, #heavyconstruction, #canadianconstruction along with any others that are specific to your business or the topic of your post.
And now the hard part – coming up with ideas about what to post. You want creative content that educates, informs, entertains or otherwise engages your target audience and that benefits your brand.
Here’s a list of ideas to inspire your next month of LinkedIn posts.
Remember to add photos or videos whenever you can.
Showcase a project
A great photo is a must!
Shout-out an important vendor
Shout-out an important vendor and how they’ve helped you.
Celebrate a staff accomplishment
This can be either a professional or personal achievement. Remember to ask permission first if sharing personal details.
Share something newsworthy
An award, a new hire, project completion, etc.
Highlight a recent article
Highlight an article that featured or mentioned your company or staff. (And if you don’t have one, pitch an article idea to Piling Canada!)
Post photos
Post photos from an event that your staff attended.
Emphasize community-mindedness
Post about a local charity or initiative your company supports.
Post a poll
There’s lots of room for creativity! A poll as simple as, “What should we order our staff for lunch next week, pizza or sandwiches?” is fun to respond to and shows your company cares about its employees. Follow up with a photo of staff enjoying the lunch!
Show photos
Post photos of your staff at work.
Highlight your commitment to safety
Post about your morning Toolbox Talk topic, an ongoing safety conversation, your favourite safety gear or other safety-related topic.
Talk about your company culture
And use examples.
Discuss a previous mistake
And what you learned from it.
Show your equipment
And explain what you love about it.
Ask your followers for advice
Ask your followers for advice about a particular topic.
Acknowledge your commitment
Acknowledge your commitment to mental wellness.
Shout-out
Shout-out any industry associations your company/staff belong to and why you belong to them.
Post about any job openings
Alongside some comments from current staff about what they like most about working at your company.
Celebrate staff milestones
Years of service, completed education, etc.
Interview a client
About what it’s like to work with you and post their responses as a testimonial.
Show a video
Show a video timelapse of the construction progress for a project.
List some of the tools
List some of the tools that your project managers, office staff, field staff, etc. use every day to be safe and productive.
Share what types of PPE
Share what types of PPE your field staff likes best – gloves, hard hats, etc.
Got any tips of the trade?
Got any tips when it comes to maintaining equipment, getting a job done, etc.? Share those!
There are many myths and misconceptions about working in construction
Debunk those with examples from your company!
Offer career advice or tips
Offer advice or tips for industry newcomers about how to be successful and mention what your company values most in the hiring process.
Does your company leadership credit any mentors for their success?
Who are they and why were they influential?
Create a video
Create a video with your staff that asks several people the same question: If you could go back in time to your first day at the company, what would you tell yourself?
Do you receive FAQs from clients/the public/etc?
Post the answers.
Offer advice
Offer advice about what potential clients should know about working with companies like yours.
Does your company often support local businesses?
Does your company often support local businesses by ordering coffee, food or something else? Give those businesses a shout-out and share why you keep going back.
More and more companies are investing in a consistent, strategic presence on social media. We hope the ideas above can inspire your next post.