COMPANY PROFILE
“We’re very hands-on with
our manufacturer – we helped
design the oscillators, rotators
and a lot of the miscellaneous
when it comes to rotators, oscillators, casings and the miscellaneous
tooling that goes with those applications,” said
Vanessa Lucido, Lou’s daughter.
Vanessa became CEO and owner of ROC Equipment in
2012, after Lou Lucido tragically passed away as the result of
an accident at the age of 59.
A hands-on approach
“Even before ROC was established, since 1999, we were helping
BUMA with the designs and helping them bring those
forward,” said Vanessa. “My first trip to BUMA was with my
father when I was 13. Now, I’m working directly with them.”
Vanessa travels to South Korea at least once a year to
check out new designs and new technologies.
“We’re very hands-on with our manufacturer – we helped
design the oscillators, rotators and a lot of the miscellaneous
tooling,” she said.
Two years ago, ROC sent over engineers and drillers to
help BUMA design and develop a rotator to compete in the
U.S. and Canadian markets.
“We’ve definitely taken it above any of the competition
in the market,” said Vanessa. The rotator features innovative
touch-screen controls, faster rotation speed and higher
torque.
ROC: Rotators, oscillators, cranes
“Our name started out as ‘ROC Drilling’ to differentiate it
from ‘rock,’ which appeared in the names of a lot of our competitors,”
said Vanessa. “It actually has worked out nicely,
because it can also stand for ‘rotators, oscillators and cranes’
(ROC), three of the main items we sell.”
CONTINUED ON PAGE 61
tooling.”
– Vanessa Lucido, CEO and Owner,
ROC Equipment
Casing rotator slide
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