where ROC manufactures and repairs its equipment. ROC
also assists with overseas projects in Europe and Australia.
“We have also introduced a rental component to ROC, as
well as consulting services where we now will go and teach
people how to use the equipment,” said Lucido. “We might
not be the ones doing the job, but our people are often in
place training those that are.”
Specialty drilling contracting customers have come
to expect and appreciate the company’s straightforward
manner and well-earned reputation for delivering with a
quick turnaround. ROC takes great pride in its ability to
solve its client’s specific – and often complex – issues when
they call. The company strives to be ready in assisting its
clients; whether that means swiftly supplying them with
equipment or providing technical assistance when they
already have a piece of equipment and are simply looking
for help. ROC aims to ensure that its customers are getting
the answers they require, quickly and honestly, in order to
get their jobs done.
“Our team at ROC is made up of the kind of people that
when you tell them to be there at 7 a.m., they will be there at 6
a.m., and be willing to work through the night,” said Lucido. “I
have really lucked out with my amazing employees who will
do anything to go the extra mile for our customers.”
ROC is active in Canada and serves a number of clients
along the East Coast, as well as in Ontario, Quebec, and
British Columbia. Looking ahead, ROC is planning to
move towards offering larger diameter equipment to meet
its customers’ drilling needs. As such, the company has
designed a 3.8-metre and a 4-metre oscillator and rotator,
and anticipates pursuing that market soon. In addition, ROC
is also exploring opportunities with Reverse Circulatory Drill
(RCD) technology and has been successful in introducing its
RCDs to both the U.S. and Canadian markets.
Safety is priority one
Safety is paramount to ROC and the company strives to raise
the bar and be an industry leader when it comes to improving
health and safety on its jobs. ROC routinely calls for extra
guardrails, safety plates and splash guards on its projects to
help ensure that all workers go home at night in the same
condition as when they arrived at the job site.
“Seeing as though my father was killed because of a
preventable industry-related accident, we take health and
safety concerns very seriously here at ROC,” said Lucido. “We
strive to go to great lengths when it comes to manufacturing,
quality control and safety checks here at ROC, and I personally
consider it to be of the highest importance to make sure that
we always work safe.”
ROC also believes strongly in giving back to the communities
in which it serves, as well as to its employees. Internally, the
company has established a scholarship program for its employees’
children as they explore post-secondary opportunities. ROC
is also proud to donate funds that help to support a number of
children hospitals; both at the local and national level.
“Sure we could just keep building and innovating, but we
are all still humans working alongside other humans,” said
Lucido. “At the end of the day, it doesn’t really matter if you
have the nicest building, the strongest bridge or find the
richest treasures – if you don’t take the time to care for one
another; it’s not really worth anything.”
The Curse of Oak Island
In 2015, ROC’s broad range of specialized equipment and
reputation for excellence attracted the attention of the
producers for the Canadian reality television series, The
Curse of Oak Island.
Oak Island first premiered in early 2014 on History and,
for six seasons, has sought to solve the 223-year mystery of
COVER FEATURE
Lucido with two members of her team,
John Lee (in the basket) and Danny Smith
Vanessa Lucido, CEO of ROC Equipment
30 Q3 2019 www.pilingcanada.ca
/www.pilingcanada.ca
