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decision to expand ESS’s presence in the drilling and deep
foundation market.
“This was where we wanted to take the company,” he said.
“The foundation industry requires a very specialized knowl-edge
base and skill set, and you need those attributes to be
taken seriously. Selix has an excellent reputation and traction
in that market.”
Cronin adds that because there’s no overlapping of knowl-edge
bases and skill sets between the two companies, the
entire Selix organization has been left intact.
“This really is true growth for us,” he said. “We have added
excellent people to our team, great products and have imme-diately
established ourselves in a new market.”
Cronin notes that key goals for ESS are to offer high
value-added products and to expand into growth areas. The
purchase of Selix, he says, achieves both objectives.
As Cronin said, “We want to be where the growth is in
terms of the product we sell and the markets and territories
we cover.”
Win-win for both companies
Roussel considers the deal a win-win for both ESS and Selix.
“Selix is ready to move to the next level and become
a major player in the foundation and drilling industry.
Our relationship with ESS will be a major asset in accom-plishing
that objective,” he said, adding that the move will
enable Selix to better service its customers by carrying
more equipment inventory and accessing the resources ESS
can provide.
Also important, Roussel said, “The Selix team will continue
to be available to service its customer base and capitalize on
the relationships it has built.”
Roussel and Cronin agree that because Selix is a
Canada-based distributorship, it has an intimate under-standing
of the Canadian market and can respond quickly
to customer needs.
“Service is what really sets us apart. We are all about drill-ing;
that’s what we do and that’s what we know,” said Roussel.
“When drilling customers call, we know what they’re after
because we talk their language.”
Cronin believes that in this age of complex, computer
assisted machinery, it’s particularly important to have highly
COMPANY PROFILE
“Selix is ready to move to the
next level and become a major
player in the foundation and
drilling industry. Our relationship
with ESS will be a major asset in
accomplishing that objective.”
– Mario Roussel, Selix Equipment
56 Q1 2018 www.pilingcanada.ca
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