number one reason” a contractor will use Dozr to rent from
another contractor, Kevin says.
“They’re coming to us for track loaders, loaders, heavy
excavators, long-reach excavators – a lot of earth-moving
equipment,” he said, as well as boom and scissor lifts, dump
trucks, tractors and compaction equipment. “If the market is
surging for that particular category of implement for some
reason – either prices are very high, or more likely, it’s difficult
to find.” A Dozr search may turn up a complementary industry
or contractor who has that equipment, he says. As with traditional
rentals, renters can pick up the equipment themselves or pay
to have it delivered.
Transcontinental network
Most Dozr transactions are fairly localized and take
place within Canada and along the American East Coast,
COMPANY PROFILE
Kevin says. Although, it can make economic sense to rent
equipment from quite a distance when the price is low
enough, he added, citing the example of a contractor in
Grand Rapids, Mich., who listed an idle excavator at such
a low long-term rate that he had rental enquiries from
across two-thirds of the U.S., some from thousands of
kilometres away.
Such was the case with equipment from Ontario, “sitting
idle on the ground up north,” Kevin said, that was moved to
Florida after a recent hurricane to help with disaster relief.
About 3,000 customers are renting through Dozr,
accessing approximately $300 million in construction
and agricultural equipment inventory from almost 30,000
suppliers. These range from national- and internationallevel
rental enterprises to owner-operators of medium-sized
businesses with five to 80 pieces of heavy equipment, seeking to
mitigate a large capital investment during times of seasonal
or surplus overcapacity. There are also individual contractors
using Dozr to earn occasional income from one or two
idle machines.
It has become common for contractors to have successful
user experiences as renters and return shortly later to post
their own equipment on Dozr between jobs.
“We have a view that there isn’t a contractor with the
perfect-sized fleet, with 100 per cent utilization,” Kevin
said. Since Dozr is “brand-agnostic,” he added, and
doesn’t give preferential treatment to any supplier, “many
contractors see us as the source of truth for equipment
pricing in the industry. There’s no need to make 35 phone
calls anymore.”
Dozr’s mobile platform
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/kellerfoundations.ca
