DEMOGRAPHIC SURVEY
Piling Canada Demographic Survey Results
Last fall, in an effort to continue
bringing the most relevant Canadian
deep foundations information for our
readers, we created a short demographic
survey. Here are some of the results.
25.4% of respondents generally turn to
magazines for information about deep
foundations.
45.5% of respondents said they prefer digital
channels for accessing Canadian deep
foundations-related information.
1/3 of respondents plan on purchasing equipment in
the next 12 months.
The majority of survey respondents are
frequent readers of Piling Canada:
28.6%
33.3%
19.0%
19.0%
Every issue
Most issues
Occasional issue
Not answered
28.6% of respondents keep an
issue of Piling Canada for
more than one month.
2/3 of Piling Canada survey respondents read
all of (28.6%) or most of (38.1%) each issue.
1/3 of respondents spend 30–59 minutes
with an issue of Piling Canada.
52.4% find the advertisements in Piling
Canada useful to industry and
have taken the following actions
as a result of viewing an ad:
36.0%
28.0%
4.0%
12.0%
16.0%
4.0%
As a result of reading Piling Canada, respondents
have taken the following actions:
Piling Canada has both national
and international reach:
4.8%
38.1% 57.1%
Discussed or forwarded
an article or issue: 19.1%
Contacted colleague: 12.7%
Recommended the
publication: 12.7%
Saved an article
or issue: 12.7%
Visited website: 21.3%
Purchased a product
or service: 4.26%
Not answered: 10.6%
Attended event: 4.26%
No action: 2.13%
Canada
International
Not answered
19.1%
21.3%
Visited advertiser’s website
None
Requested additional
information directly
from the advertiser
Purchased products
or services
Direct action taken
Not answered
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