INDUSTRY NEWS
News Pile
ShearForce and Work Truck West open new sales and
service centre in Alberta
One of Western Canada’s original specialty equipment dealers
is expanding their physical presence eastward this summer.
ShearForce Equipment and Work Truck West are excited to
announce the opening of their new sales and service centre
in Airdrie, Alta., with the opening date set for this July.
Located approximately 20 minutes north of Calgary, the
new facility is designed to support ShearForce and Work
Truck West’s customers across Alberta and Saskatchewan
by supplying parts, service and support for the products
they sell from a convenient, centrally regional location. The
shop features three full mechanics bays for in-shop services
including work truck customizations and service, excavator
attachment installations and machine setups.
ShearForce Equipment and Work Truck West are the two
operating divisions of West Coast Machinery Ltd. ShearForce
Equipment is Western Canada’s hydraulic attachment
specialist, offering new and used hydraulic demolition,
crushing, scrap recycling and excavation attachments for sale
and rent. Work Truck West brings a consultative approach
when it comes to developing medium-duty work truck
solutions, providing mechanics service trucks, dump trucks,
picker deck trucks, and snow and ice trucks to customers
and partners across Canada.
For the management team at West Coast Machinery,
timing was essential to making the move to expand operations
to the east. President Brand Dewit said, “It’s been a long
time coming, but our patience paid off and we were able to
jump at the right opportunity to get ourselves into the ideal
location for expanding our business into Alberta. We really
feel that we are investing in our customers’ success in the
Prairies with this new facility and our enhanced sales and
support capabilities.”
Rob Beukema, vice president and sales manager for Work
Truck West said, “One of our goals with this expansion is to
help to alleviate the demand for turnkey, specialized workready
WEST
trucks in Alberta and beyond. In addition, we are
TRUCH looking forward to better servicing our valuable customers
WORK in the region with faster turnarounds for work truck service,
AND parts and truck equipment solutions.”
EQUIPMENT Two senior dedicated team members will be leading
efforts at the new branch starting this summer, with plans
to ramp up sales, rental and technical staffing as they grow.
SHEARFORCE Branch Manager Andrew Young will lead sales and rentals,
and Product Manager Travis Ostermeier will provide parts,
OF service and support for both ShearForce and Work Truck
COURTESY West divisions. As Young said, “We’re looking forward to
having the space and resources to offer more immediate
PHOTO solutions to customers with specialized local support.” PILING CANADA 67