CONSTRUCTING
SOCIAL MEDIA
If you’re not currently using
social media, now is a great
time to rethink that decision
and start making the most of
this highly effective toolset
By Jess Campbell
Social media isn’t going anywhere; in fact, it has become
a vital part of business. The piling industry
hasn’t always been the first in line to utilize social media,
but now is as good a time as any to drill down and
get started.
Whether you’re using social media or not, know this – your
customers, competitors, suppliers and potential customers
are. Social media is quickly overtaking more traditional
means as the top method of communication between businesses
and consumers.
Elizabeth Mitchell is the owner at Clearwater Social
Marketing in Winnipeg. Mitchell indicates that using social
media is imperative for success in business, no matter what
industry you’re in.
“Social media allows you to build your brand and reach
into the marketplace that you want to be in,” she said. “It not
only allows you to connect with existing customers and build
on those relationships, but it also helps you to connect with
potential customers and, oftentimes, those potential customers
who you maybe haven’t even considered yet.”
Andy Sneddon is the construction manager for Graham
Piling Services in Edmonton. Sneddon uses LinkedIn to forge
relationships with his existing clients and to find new ones,
likening it to electronically handing out brochures.
“LinkedIn is an electronic marketing tool, so that’s why I
use it. For Graham Piling, it gets our name out into the market
so we’re able to target the industries we want to work in and,
specifically, the clients we want to work with and the people
who make the decisions,” he said.
Getting started
If you’re new to social media, getting started can be overwhelming
when you begin considering which platform is
16 Q4 2016 www.pilingcanada.ca
/www.pilingcanada.ca
/www.pilingcanada.ca
/www.pilingcanada.ca
