in a sector or we’re doing work at this
location and here are a few photos –
general informational posts for our
followers,” he said.
Brown suggests incorporating a blog
into your website, thereby creating
more shareable content.
“Blogging is super important,” he
said. “There is a time commitment to
write the articles, but creating information
on your own website through
a blog helps your search engine ranking
and feeds that content you could be
sharing on social media.”
A social ROI
Social media can be difficult to track in
terms of ROI. For example, increased
traffic to your website from followers
clicking on a Facebook link is easier
to track than your online reputation.
Thankfully, there are tools – many of
them built into each platform – to help
you track your progress and make sure
you’re heading toward your strategic
initiatives. But you must be committed
to putting in the work to see that ROI, as
it’s not likely to be immediate.
“Social media is the long game. It
takes a long time to build up. But those
followers, they become your tribe,” said
Mitchell.
Outsourcing your social media management
is an option if you can’t do it
in-house, and will then have professionals
monitoring ROI on your behalf. But
be sure not to simply hand it off and be
done with it.
“Make sure the company you go with
is someone who’s going to work for you,
and make social work for you,” said
Mitchell. “If they can’t communicate
with you and explain how they’ll deliver
the ROI, that’s not good. Make sure
ONTARIO
3320 Miles Road, RR#3
Mount Hope, Ontario
L0R 1WO
Local: (905) 679-6999
Toll Free: (877) 468-7473
Fax: (905) 679-6544
QUEBEC
805 1 ère Avenue
Ville Ste. Catherine, Quebec
J5C 1C5
Local: (450) 638-3320
Toll Free: (888) 514-0040
Fax: (450) 638-3340
Interpipe Inc. is a steel pipe distributor of new
and used structural steel pipe. We have two
large stocking locations of Seamless, ERW,
Spiralweld and DSAW pipe.
Interpipe Inc. is a steel pipe distributor of new
and surplus structural steel pipe. We have
several large stocking locations of Seamless,
ERW, Spiralweld and DSAW pipe.
3” OD – 48” OD in a variety of wall thicknesses
are stocked in both locations.
2" OD – 48" OD in a variety of wall thicknesses
are stocked in all locations.
Piling Pipe 80,000 min yield seamless pipe for
Micro Piling.
Seamless and ERW pipe for Driven Piles, Screw
Piles and Drill Piles.
Large Diameter pipe for Driven Pile or Caissons.
www.interpipe.com
Seamless and ERW pipe for Driven Piles,
Screw Piles and Drill Piles.
Large Diameter pipe for Driven Pile or Caissons.
ONTARIO
3320 Miles Road, RR#3
Mount Hope, Ontario
L0R 1WO
Local: (905) 679-6999
Toll Free: (877) 468-74
Fax: (905) 679-6544
QUEBEC
805 1 ère Avenue
Ville Ste. Catherine, Quebec
J5C 1C5
Local: (450) 638-3320
Toll Free: (888) 514-0040
Fax: (450) 638-3340
Interpipe Inc. is a steel pipe distributor of new
and used structural steel pipe. We have two
large stocking locations of Seamless, ERW,
Spiralweld and DSAW pipe.
3” OD – 48” OD in a variety of wall thicknesses
are stocked in both locations.
Piling Pipe 80,000 min yield seamless pipe for
Micro Piling.
Seamless and ERW pipe for Driven Piles,
Screw Piles and Drill Piles.
Large Diameter pipe for Driven Pile or Caissons.
ONTARIO
3320 Miles Road, RR#3
Mount Hope, Ontario
L0R 1WO
Local: (905) 679-6999
Toll Free: (877) 468-7473
Fax: (905) 679-6544
QUEBEC
805 1 ère Avenue
Ville Ste. Catherine, Quebec
J5C 1C5
Local: (450) 638-3320
Toll Free: (888) 514-0040
Fax: (450) 638-3340
used structural steel pipe. We have sever al
large stocking locations of Seamless, ERW,
Spiralweld and DSAW pipe.
2" OD – 48" OD in a variety of wall thicknesses
are stocked in all three locations.
Piling Pipe 80,000 min yield seamless pipe for
Micro Piling.
Seamless and ERW pipe for Driven Piles,
Screw Piles and Drill Piles.
Large Diameter pipe for Driven Piles or Caissons.
FEATURE
“… we’re able to target the industries we
want to work in and, specifically, the clients
we want to work with and the people who
make the decisions.”
– Andy Sneddon, Construction Manager, Graham Piling Services
PILING CANADA 19
/www.interpipe.com
/www.interpipe.com
/www.interpipe.com
