Doublestar Drilling invests in professional photography for any project they deem significant, whether due to the project itself or the techniques involved
service offering. We decided to take images to prove we can
do certain jobs on a large scale and to showcase our capacity
and the equipment in our fleet,” he said. “When we have
a project that we think is significant, whether it’s the project
itself or the techniques required, we capture it.”
Why take photographs?
There’s no question that photography is ideal for creating
a stunning website that speaks volumes to customers, but
there are other important uses for images.
“We use photography in print media as well. All of our
brochures, mail-outs and event handouts include highquality
photos of what Doublestar has done lately,” said Price.
Photos are also exceedingly helpful for training and
internal purposes, according to Mike Crane, owner of Mike
Crane Photography, a sought-after industrial photographer
in British Columbia. He’s often called out to job sites to
photograph new techniques or marquis projects that don’t
come along every day.
“I’ve had companies use images for lots of different purposes,
like association photo contests, conferences and
calendars,” he said. “It’s also surprising how much of it gets
used internally on employee databases so engineers and contractors
can discuss techniques using the images.”
Ontario-based Bermingham Foundation Solutions uses
professional photography in their marketing efforts, but have
also found the photos to be helpful in keeping staff in the
loop about projects.
“We have weekly meetings for office staff and it’s nice for
everybody to see what’s going on in the field,” said sales representative
David Zanchetta. “It’s a lot easier to explain to
others the scope of the work that you’re doing when you have
photos to help tell the story. A picture’s worth way more than
1,000 words.”
FEATURE
Bermingham Foundation Solutions prefers to capture the full job
perspective in a photo and supplement with equipment shots
BERMINGHAM FOUNDATION SOLUTIONS LATITUDE PHOTOGRAPHY/DOUBLESTAR DRILLING
A still shot from one of Doublestar Drilling’s drone videos
DOUBLESTAR DRILLING
CONTINUED ON PAGE 29
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