Sometimes, you have to see it to believe it.
In a world where YouTube is the second most popular
search engine, photos and videos are king when
it comes to gathering information. Whether you’re
showcasing your work on your website, advertising your
services or prospecting for new clients, photographs tell a
compelling story in the deep foundations industry.
Joel Price, director of business at Doublestar Drilling
in Alberta, says professional photography has become an
important tool for the company.
“The idea of using photography took root about five years
ago when we were looking to expand our market share and
FEATURE
Construction photography
is not as easy as it looks,
but it’s worth the effort
By Heather Hudson
“When we have a project that we
think is significant, whether it’s
the project itself or the techniques
required, we capture it.”
– Joel Price, Doublestar Drilling
OPPOSITE PAGE: MIKE CRANE PHOTOGRAPHY | www.mikecranephotography.com
THIS PAGE: LATITUDE PHOTOGRAPHY/DOUBLESTAR DRILLING
Professional photographers know how to frame a shot to avoid it looking cluttered
PILING CANADA 25
/www.mikecranephotography.com
/www.mikecranephotography.com
/www.mikecranephotography.com
