CONEXPO-CON/AGG 2017
that a show like CONEXPO would surface multiple stories of
project challenges and that attendees could benefit from the
company’s expertise.
Over the course of the five-day show, CEC team members
Evan Maltz, executive vice president; Michael Rourke, customer
service manager; and Ian Maltz, engineer operations/
sales, had an opportunity to speak with over 200 organizations
from five continents. The booth design allowed the
team to sit down with clients and discuss their current and
upcoming challenges. Each day, two CEC engineers listened
to customers and offered solutions to their foundation drilling
challenges. The response was phenomenal.
“We received amazing feedback about the quality of our
tools and reputation for being the best in the industry. Many
of the companies that visited our booth said they had never
seen tools built the way we build them,” said Evan Maltz.
As part of the show exhibit, CEC displayed several innovative
and in-demand drilling tools. Without having any
benchmark on what could be sold, CEC was pleasantly surprised
to sell the majority of the featured tools, which are
now being shipped throughout the United States and as far
as Australia.
“As a first-time exhibitor at such a large event, we really
didn’t know what to expect and thought we could get lost in
the sea of cranes, iron and displays,” said Maltz. “When you
have been in the business for as long as we have, you always
hope that your products and services can withstand the test
of time and increased competition. When we heard comments
like, ‘Champion is the place to call when you are in a
bind and need help resolving issues no one else knows how to
fix,’ that was incredibly gratifying.”
As with all trade shows, CEC set out
to increase awareness and generate
sales, but the primary goal was
to engage with drilling experts to
learn about their projects, hear their
challenges firsthand and determine
how CEC can be of service.
44 Q2 2017 www.pilingcanada.ca
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